然而，要成功地向中国人推销产品，你必须了解他们——太多的跨国公司（仍）没有做到这点。尽管中国正在迅速变得富有，但绝对值仍然相对较低。根据所能获得的最新数据，2007年，中国消费总支出为1.7万亿美元，而美国为12万亿美元。在管理咨询公司麦肯锡(McKinsey)本月将公布的中国消费者最新研究中，13亿中国人口中仅有200万家庭被列为“富有”，而且计算标准相当低，为年收入3万美元以上。广大中产阶级肯定在不断壮大，总计约7000万城市家庭，但他们的年收入仍仅有5000至1万美元。他们会购买西方的洗发水、宜家(Ikea)家具和电视，但汽车或珠宝的购买并不多。

目前零售的健康增长也不像看上去那样健康。数据中包括政府在零售店的采购，而且在北京等许多城市，通过发放代金券，为购买电脑到举办婚礼等各种支出提供资金，政府也间接提供了帮助。过去几年，中国最大的支出者一直是政府，现在更是如此：私人消费占国内生产总值(GDP)的比例已从1968年的60%降至去年的36%，随着政府加大资本投资，今年这一比例可能会降至20%。

实际上，在时局艰难之际，储蓄率已经居全球之首（近40%）的中国人往往会变得更为节俭。随着银行存款利率下调，我们大多数人会增加支出。但中国人往往会存更多钱，以弥补损失的利息。出现这种保守主义的原因是，中国缺乏完善的社会保障体系——国民必须自己负担医疗、养老以及可能失业的费用。

广告公司智威汤逊(JWT)北亚主管、曾就中国消费者趋势撰文的唐锐涛(Tom Doctoroff)称，这让他们成为“小气、无情、疑虑重重的消费者”。在经济衰退时，这种行为只会变得更糟糕。麦肯锡上海办事处副董事安宏宇(Yuval Atsmon)表示：“经济低迷让人们更渴望找到最廉价的交易。”即便他们很轻松就能买一台个人电脑，他们一般也会到商店跑上6趟，而且常常会先咨询博客、在线比较网站以及——中国最重要的信息来源——家人和朋友，等上6个月再做决定。山寨机（具备高端手机的所有功能，但价格更低）的销量已从2006年的1700万部飙升至去年的6200万部。

中国消费者的品牌意识很高（至少在大城市是如此），但品牌忠诚度远远低于西方国家。降价或店内优惠促销通常都会让消费者变心。唐锐涛指出，出于文化方面的原因，迎合个人品味或个人喜好的做法通常行不通。人们的购买要么是为了公开显示自己的身份或财富，就像一部外表华丽的汽车一样。要么能够带来实际的好处：最近中国出现了对加钙巧克力的狂热，食用这种商品不是为了享受，而是为了有益健康。钻石对女性的吸引力越来越强，并不是基于浪漫，而是一个男人实践承诺的财力信号。在一个如此多消费品是假冒产品的国家，信任是另一个关键问题。例如，中国妈妈会多花30%的钱购买安全的婴儿奶粉——这应有利于外国品牌。

但外国零售商和制造商不得不应对人口、语言和文化方面的巨大地区差异，这让它们很难制定一个单一的市场战略策略——实际上，把中国视为一个单一的国家往往是一个错误。沃尔玛中国区前负责人高兴地看到，中国东部沿海省份浙江省的人喜欢“像砂纸一样粗糙的卫生纸”，还好这种倾向没有在别的地区出现。安宏宇指出，即便是两座城市相距只有一个小时车程，情况也可能会截然不同：在南方城市深圳，超过五分之四的人口为外来民工，多数年龄在35岁以下，他们说着普通话，在酒吧里喝酒。而在邻近的广州，外来人口仅略多于四分之一，更多的人年岁较大，他们喜欢看粤语电视，与家人一起到餐厅喝酒。要充分应对这种小环境，需要一支由本地供应商、昂贵的基础设施以及多层批发商和中间商组成的大军。即便如此，成功可能还是像往常一样难以抓住——上海广告主管卡尔•克劳(Carl Crow)曾感叹道：“不管你卖什么，只要应该购买你的商品的中国人会去购买，你在中国的业务应该就会很大。”克劳曾著述过一本该如何向中国人销售商品……70多年前。

The Economist

Let's enjoy our old friend Youtube in China again...

Since Youtube is censured by the chinese government in China, I believe that there are a lot people having this nostalgia for our youtube...but sometimes, I just cannot stand it anymore, days without youtube? just like I'm living in a lost island..

Please give us back youtube asap..please..

I just took a shot in a japanese restaurant inside this community, the foods taste ok, and waiters were well trained polite japanese people, and one lunch meal set is incrediblely cheap. At the balcony under the sunshine, it was truly a good treat to myself. But still, it was really weird that we ate around the local residences's eyes, I mean, all the restaurants or boutiques are based in the narrow residence. A lot of neighbour residences really wanted to appreciate today's sunshine, so there were the hanging clothes just after being washed all over the head..that was no lovely at all while wandering inside the community and even while eating or sucking a cup of coffee.

Foreigners like Tian Zi Community, those foreigners who are not so bourgeois or well educated..one minute they take the cheap lunch at a street cheap restaurant and coffee there, chatting blablabla..the next minute they just rush into your taxi grumbling some spanish mixed with funny chinese, wanting to get into it before you..Incroyable! I just said "Ting Bu Dong", didn't even want to look at them when I was chocked by their behavior.

Way back to gallery, the driver spitted out from the window while driving..just wanted to mention it for fun.

And also, I should say that, indeed, Wenzhou people are everywhere. In every corner in Europe, Paris and even in Shanghai..to be frank, they are annoying and bad etudated country people, and I wondered how they became to represent the Chinese people in Europe and prentend to understand Shanghainese while they are still and will be forever Wenzhou people owning THE bad reputation in China mainland!

破产越来越多了，动邪念的人越来越多。原本还可以的人都列为要讨生计的行列。然后今天听到在高档night club也被偷iphone，这就是取消vip制度的坏处。晚上去休闲一下都不让人安分。谁都可以着装随便的进入然后顺手牵羊。竟然连iphone这样的2008款也要偷，看来金融危机害人不浅。

偷窃泛滥成洪灾，指的就是上海这样一块宝地。那么大家所幸拎拎H&M，不要更新手机，钱包也省掉，就带张卡，挂失也方便。这样生活，其实也蛮简单，蛮好的。

那些非亚洲人种还真是可怜，自己国家找不到活，在上海怎么可能骗得了人。世界人民们，中国人民现在可刁了阿。反而那些亚洲脸很吃香，但是他们到底是不是本地中国人还是什么BC..要搞清楚。那些什么BC的来上海讨生活还不如那些乡镇企业家们。其实night club需要的是这样的人才好呢，没有他们一个个也快倒闭了吧。

女孩子的着装一个个也萧条起来，现在中国人有钱，所以穿起来要朴素一点才能吸引老板们呢。看来经济危机渗透到生活的方方面面。白人真的是没有市场了。一个个都要耷拉着脸孔回家去了。除了学会了和民工一样穿这拖鞋出门开个破摩托，上海还能给他们什么呢。

当然，在国外的时候已经把人可以在街上随便吐痰这个东西忘在脑后一干二净了巴黎是相当的脏，到处可以看到狗屎和烟头，但是和上海比起来，真是小巫见大巫了。当然不仅是上海，google一下spitting chinese，你可以看到首当其冲的就是北京人。所以在这方面来说，中国南北无差异阿。真的可谓是中国人的典型风俗习惯了。

回上海这几个月，已经有不下三次被走或者坐在路边的人用痰突袭，几丝痰飘过腿或者脚边，可能因为个子高，已经可以庆幸没有在上身部或者面部划过了。还有甚者，一次两次还不够，连续三次不停spit，好似竞赛，娱乐，甚是乐于其中阿。也有和我一样的上海青年，从欧洲回来，在公交车上被连续以一秒一次连续三次spit，被shock到不行。我们当然边谈边捧腹，可是当被问及吐痰是中国文化传统这类问题，还是会突然语塞，然后闹钟闪过的都是电影面纱里中国人民的画面。

当然，不仅是我一个人倒霉，出门的人都是会遇到。当然，在这里惯了也惯了，shock不到哪里去。可是路边广告牌不停的用大字声明你是在国际化大城市，明年是世博会，一边又全民吐痰运动颠覆这一号召，真是觉得无可奈何阿。作为生在长在上海的一个上海人来说，好像这里已经不是我所记忆中的家了。它带给我的只有难堪，还有些遗憾。也许那些美丽惆怅的上海小调也只能放在脑中的唱片机里了。

So, when you’re pissed off in the middle of the street, wondering when the earth you can finally get into a cab so as to make the appointment, there’re always some tips to get you in one of those taxis in Shanghai, and more importantly, the good quality ones. Means, they don’t take you travel all around the city while your destination might be just around the corner, and then charge you so expensive that you could have already been in Beijing. Or, they don’t stink like some people just fed a cow in the countryside stepped in that car before you do, nor some animals like snakes for example occasionally amuse you in the cab (which really happened), in the meanwhile, you’re so scared off that you think you’re mentally ill, which is not true! While the snakes are true story! So, you can’t let the cabs fool you in this city, as a native Shanghainese who take taxis all the time in the city, let me give you some tips right now:

1. Yes, the cabs of the city are really colourful, but don’t be fascinated by these colours. You shall just remember to take the “blue-green” ones, the “Da Zhong” taxi company. Normally, they don’t fool you even you’re new in the town. If the shit happens, you should just dial the complain number 6258 0780.

2. Often you cannot get you a Da Zhong taxi, because they’re the most popular and reliable ones. Then, you’ve no choice but go for the green “Ba Shi” taxis, or the yellow “Qiang Sheng” ones, or the white “Jing Jiang” cabs.

3. If you’ve really no options and get into a navy blue ones, might be “Lan Se Lian Meng” taxi company, then, just wish yourself luck and be caution all the time in the cab, in case of the unhappy things happens.

4. Always note the taxi car number and driver number, and be aware of the name of the taxi company. In case that you’re about to complain the bad service. And the cab company complain phone number is on the back of the driver seat as well, together with the car number and driver number.

5. Always get your receipt while paying the cab. You have all the information about this cab on it.

6. If you’re smart enough to recognize the Shanghainese local driver, then show off some of your Shanghainese dialect, it won’t hurt anyways.

7. The base price of the taxis in the city is 11 Yuan. However, during the night from 11 pm, they charge for 13 Yuan for the base price.

8. In Shanghai, we have this kind of transportation card called ''Jiao Tong card'', which can be used in the bus, metros and taxis as well all over the city...so we can not only pay the taxi fee by cash, but also by this transportation express card...just make sure that you have enough credit in your card. You can purchase it and regularly charge the Yuan into it in every metro station.

Plus, the last but not the least, don't ever take the white taxis in Shanghai, they ignore your complains or their problems..the taxi company is called Jinjiang and it's getting its bad reputations years ago!

Be free to add more info about the subject and also feel free to ask me any questions about life in Shanghai

2. If you want to hire someone who can speak foreign language like English, then you have to google “English-speaking cleaning ladies in Shanghai” or “Shanghai home cleaning agencies” in English. They will be very kind and patient to find you an English-speaking cleaning lady, who charges expensive for sure.

3. You can always to post your needs and offers on internet, like on “shanghai.baixing.com”. You shall get the information you want there.

Be free to add more info about the subject and also feel free to ask me any questions about life in Shanghai